Successful Web Design
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A website with an effective design along
with concrete content is essentially required. Successful
web sites are “user friendly,” allowing valuable information
to be obtained easily by the user. The brand image and easy
navigation for the user must be observed with utmost priority.
Important factors to keep in
mind while designing an effective and successful web design
is as follows:
Theme:
An important element for any
website is the selection of an appropriate theme. The theme
of the website has to be organized to fulfill both the client's
requests and provide a useful template
for effective illustrations, links and content presentation.
Navigation:
The navigation of a website
has to be kept simple and clearly visible. Once the theme
is finalized, the second aspect is to create effective navigation.
All the links have to be properly arranged and presented as
related to the theme. The visitor should find the navigation
transparent in order to access the information, get the clear
message and utilize any help from the site.
Content:
The
website cannot be complete without effective content. While
designing a website, it is important to
ensure the content of the site is clear, crisp and simple
for a visitor to have quick access to information on the product
or offerings. Simple and effective content can generate more
business and can increase search ranking. Adding
new content continually gives the user a reason to keep coming
back and visiting the site.
Clicks:
The number of clicks from the
main page to any other page of the website should ideally
be four. This would help the visitor access the site because
the entry to the website may be on a secondary page rather
than the main page of the site.
Grammar:
A constant check of the grammatical
errors in the site is also very important. Having silly or
acute grammatical errors may give visitors an impression the
organization is unprofessional and unreliable.
Contact Information
An effective business relationship
can be a key to success. Contact information should be posted
on each page of the site and should be updated constantly.
Another important aspect for establishing business relationships,
is to reply to all suggestions and comments within two working
days.
Product Information:
In order to generate potential
customers, it is necessary to have any product information
specifically expressed on the main page of the site. An effective
snapshot along with correct information is essential, as it
may get the customer glued to the site.
Animations:
In order to avoid distracting
the user, a minimum use of animated graphics is suggested.
Overuse of animation takes extra time for the page to load
and may give an unprofessional look.
Be cautious when selecting your
background and text colors. Busy backgrounds make text difficult
to read and draw the attention away from the text. Always
be consistent with your background and theme on each page
of your site. Your site should be nicely organized and uniform
throughout. Keep in mind, colors affect your mood and will
have an effect on your visitors as well. Bright colors such
as yellow and orange, cause you to become more cheerful or
happy, while colors such as blue and purple have a calming
effect. Dark colors such as brown and black have a depressing
effect. A good rule of thumb would be to use colors based
upon the type of effect you're trying to create.
Colors:
The selection of colors is an
important aspect of the site design as it attracts the readers
attention to the text. The color selections to keep
in mind are; orange and yellow make you feel happy and cheerful,
blue and purple create a calming effect while dark colors
such as brown and black generate depressing effects.
The main page of your web site
should load in 8 seconds or less with a 56K modem. According
to two recent surveys, conducted by Forrester Research and
Gartner Group, ecommerce sites are losing textarea.1 to textarea.3
billion in revenue each year due to customers click- away
caused by slow loading sites. If a page takes too long to
load, your potential customer will not wait. Ultimately costing
you business.
Main
Page:
The most important aspect in
the Internet industry is loading speeds. The main page of
the site should be able to load in 8 seconds or less with
a 56K modem. A longer wait to the potential customer might
cost business.
By following the above mentioned
details, an effective and successful website can be designed.
One of the most important aspects of the Internet industry
and its business is the website. It may also be termed as
the organization's face on line.
About the Author
About Author: Peter Einheuserhas has been a freelance cartoonist,
a journalist and the founder and CEO of Ardis Creative- a Marketing
and Advertising agency in USA Florida, fort lauderdale.
For More Information: http://ardis-creative.com/
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